
SALLY’S INSIGHTS
As part of the industry for more than 20 years, I have learned a lot. As the industry continues to change I’m learning even more. This is where I share all that with you.
In Conversation with...

The challenge of recruiting talent today
I know I’m telling you something you’re already aware of, but the well of potential employees is running dry. This is true for nearly every industry and service in Australia.

The Printed Book
I wanted to create an eBook for emerging photographers, and I know it has been helpful to the many who have purchased it.

Prepare to launch into 22/23
The end of the financial year is an ideal time to draw a line under the ledger and hit refresh. What happened in the year just gone can provide a lot of clues as to what should come next.

My book for photographers has a message for you
Last year I wrote an eBook for emerging photographers. My intention was to help them navigate the world of work, build a business, and generally establish themselves in their chosen career.

How will the one you want, also want you?
No, you haven’t wandered onto a dating site but to be honest, when it comes to hiring people in 2022, we can learn something from the matchmakers.

How to recruit the right people in 2022
As we know, times have changed for everything, everywhere and this is especially true for recruitment. Businesses not directly hit by the pandemic are rushing to find the right talent to speed up the recovery process.

You can stroll around the back streets, or take the direct route
Networking is the cornerstone of a successful career and business. You can kill time building one or you can cut to the chase. The Creative Directory is one of the biggest, most effective creative networks in Australia and it continues to grow.

I will find you
And personal attention and follow-ups. In fact, everything you’d expect from someone who has honed a particular set of skills over many years.

It’s the season for big picture thinking
This time of year always reminds me to stop and reflect on where I am and what’s to come. We all have a big picture – one that shows us what we most want to achieve and with a bit of luck, the way to get there.

I’ll help you cut through the confusion
Right now, you might be swamped by too many decisions. Or does it seem there’s nothing in front of you? If your direction feels unclear it’s time to have a consultation with me.

Let’s find you a starring role
I’m excited for everyone looking for a job in the creative industry right now. I can’t remember a time when there were so many opportunities for such a range of people.

Here’s how we’ll hook you up
The creative industry is roaring back into action. Many new jobs are crossing my desk and a healthy percentage of them are for freelancers.

New photographers, meet my new eBook
I love helping creative people find their way and this is my contribution to anyone starting out on their career as a photographer. In this industry, the learning never ends.

Is your CV stuck in the past?
Once upon a time a CV outlined previous experience, skills and qualifications. I don’t have to tell you that times have changed.

2022. There will be dragons
We’ve learned enough over the last few years to know 2022 won’t be a smooth ride. While planning out the year ahead, we must prepare to be knocked off our perch now and then. We can handle it.

Welcome to your creative community
As we emerge, blinking into our challenging new world, I think we will value our communities more than ever before. We’ve felt the separation strongly.

It’s time for a fresh start
Does the air smell sweeter where you are? Is the sun shining a little brighter? We are all buzzing with the joy of life returning to something like normal.

Plan your way to a successful job interview
One unexpected effect of the pandemic is the number of jobs it’s created. In our industry at least. And there’s real competition for the best of them.

A quick search and you’ll find gold
Visit the Creative Directory on the Brownbill Effect and you’ll be impressed by the quality of the creative talent and their work. I don’t accept everyone, they are handpicked and proven and if you have a brief to fill, this is where you’ll find the superior candidates.

What is ‘being transparent’?
I’ve heard the statement, ‘I’m just being transparent’ a little too often lately. It is the rationale people are trotting out when the truth is, they’re letting someone down.

It’s never too late to change careers
Are you in your current career because it was expected of you? Did you take up a trade because you didn’t know what else to do?

Adjusting to Change
The move to digital was a seismic shift in our industry and very challenging for all of us. It’s probably hard to believe the impact it had now and I wonder if this pandemic will recede into memory just as quickly.

The ups and downs of freelancing
If you’re suited to it, freelancing is a great way to work. For a start, you get some balance in your life. But it can seem a little shaky when the phone doesn’t ring for weeks.

Unlock your potential to go further
If you find yourself lost in the bush or at sea, the prevailing wisdom says locate north and head in that direction.