In Conversation with Tracey Rowe – Again!

Who is Tracey Rowe?

I’m all about aesthetics and emotion, probably stemming from a childhood in the outback of Australia where the landscape really shaped my fascination of beautiful visual imagery.

Photography was something that I loved, and through High School started to experiment with black and white photography which led to a 3 year Bachelor of Arts Degree, majoring in Photography at RMIT in Melbourne. My photography led to the opportunity of being a TV commercials Director, which has been an incredible adventure, one that I’m still very much enjoying.

Balancing creative with financial meant that I was always drawn to the advertising industry rather than going into the pure arts fields. From the beginning I’ve been intent on being true to my own individual and unique style. Creative visual storytelling, combined with emotive performances is how I would describe my work.

Who or what inspires you?

Everything! – “You can find inspiration in everything. If you can’t then you’r not looking properly” – Paul Smith

How did you get your first break?

I feel extremely lucky, because a Producer/Director friend saw enough potential in my Photography work to ask me if I wanted to have a try at Directing with his company. I was extremely excited but also terrified, but knew if I didn’t take this opportunity and jump in the deep end I may never be given another opportunity like this. I’m so glad that I overcame my fear and took the leap, it was the best move of my life.

Tell us what you are currently working on?

I’m currently finishing a TV campaign for Gravox which showcases new packaging and new varieties of their gravy and sauce range.

I’m also working through a feature film script written by a very talented and award winning music producer, so that’s an exciting new adventure. Of course films are a long- term love affair and you need to keep plugging away at them for a while before they become a reality.

My son and I are working on a photographic book together that we wish to publish.

As a freelance Director I’m also quoting new projects, one locally and one for overseas as I work globally and have done for nearly 20 years now.

Top tips for an aspiring Director?

Have a unique ‘point of view’.

Allow your talented and experience crew a voice, you can have great ideas, but each ‘head of department’ will always offer an opinion or idea that makes your idea even better…. don’t think you know everything!

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