In Conversation with Bonnie Fay

Bonnie has lived and breathed TV production and knows first-hand what it takes to achieve outcomes. She is currently producing exclusively for Tracey Rowe and producing for various Directors @ Window. She is well connected with the most well respected advertising producers and creatives alike. She has worked in the industry for over 25 years and has a wealth of knowledge that makes working with her a joy. Over the years she has worked with an impressive list of global clients, across many industries. Bonnie has worked with leading agencies, DDB Sydney, M&C Saatchi, George Patterson Melbourne, Whybin TBWA Tequila and BWM to name a few.

What inspired you to become a professional TV Producer?

I have always been a very organized and forward thinking person. I love bringing creative people together and making sure that everyone’s needs are met in a pleasant and productive way.

How did you get your first break?

I worked with Ian Iveson years ago. He had his own production company and gave me my first break as a Production Manager. I will always be grateful for that as I learnt so much from him. To this day I call him if I need some advice. He is a very wise man and one of the best people I know.

What paths have you taken to get to where you are today?

I have surrounded myself with the best people in the industry and learnt from all of them.

What advice about the do's and don'ts would you give to an aspiring Producer?

I would advise that they surround themselves with people they can trust and that they put everything in writing as this is a very fast moving industry and things change very quickly. It is important to keep a clear head and to stay calm. Don’t take things personally.

Tell us about the campaigns you're currently working on and what sets you apart from the rest of the industry?

I have just finished working on a few campaigns with Tracey Rowe for M&C Saatchi and DMB in Austria. Moccona has been very well received and was a huge project that took Tracey and I over 4 months of our time. She is a brilliant director and stays focused at all times. Darbo is a client she has had for the last 9 years and despite the many challenges in a huge post production job she stayed so clear on her vision of the job. Tracey has a wonderful relationship with Nigel Mortimer from Blockhead and this shone through on the end product. What sets me apart from the rest of the industry? I can only say that I completely love being a producer and I only ever work with directors I truly believe in.

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