There are many brilliant copy writers out there, as there are photographers, designers or coffee shops. In all we look for a quality product, that is easy for us, that offers value for money and a pleasurable experience. I would hope that my writing service offers exactly that, born out of a lived maturity, a lack of creative precious, a sense of humour and a desire to always deliver to the brief and beyond. I am fascinated by brand development, communication strategy, consumer perception and how to shift behaviours through tactical marketing campaigns, as at the end of the day whether writing a Facebook post, an event speech or a campaign we are always selling something.

Charter Strategic is built on over 30 years of strategic marketing campaigns and brand development in state government, local government and the private service sector including a number of years as a senior creative copy writer in advertising for large and boutique advertising agencies. I have had a fascinating journey across my career and in life, experiencing many people, places, events and work that have all added layers to my depth of writing and increased my passion for it.

Awards:

• South Australian Government best Marketing Campaign x2 for SA Country Fire Service.
• State and Community Awards for SA Health and SES campaigns.