Fiona Sweet is the new Creative Director of Ballarat International Foto. Her first festival will run from 19 August to 17 September 2017. A lifelong advocate for the arts and former head of Sweet Creative, a Melbourne-based design agency that has worked with many of Victoria’s leading arts organisations, Sweet has also served on the boards of the Melbourne Fringe, Chamber Made Opera, Shir Madness and Australian Graphic Design Association.

Fiona is an accomplished creative director and arts advocate with extensive not-for-profit experience. Fiona was the artistic director, founder and creative director of Sweet Creative, a successful brand agency she built into a leading agency in Victoria for arts organisations over 25 years. Fiona was the artist and curator for a photographic exhibition at 45 Downstairs “Sweet Oriander”, highlighting Sweet’s collaborations over five years with Malthouse Theatre.

Fiona has been the co-founder and Creative Director of the inaugural Acland Street Projection Festival in 2015. As a Melbourne Fringe Festival board member and design partner (2013-2016), Fiona served as the Chair of the Board fundraising subcommittee, developed branding strategy for four festivals and introduced the organisation to large corporate sponsors including Bank Australia.