In this episode we finish this season with our dear friend Libby Jeffery. Libby helped us get When Harri met Sally up and running and we can’t thank her enough for that, this conversation and all she has done for the photography industry.

Libby’s career has taken her on a wild ride through Australian digital media and content creation. Starting as a Content Manager in the heady days of CD-ROM production, she then rode the digital wave of the early internet as a Website Producer at OzEmail. Next she project managed OzAuthors, a pioneering digital rights management venture that helped Australian authors self publish their work as e-books.

In 2004 Libby co-founded Momento, Australia’s first and most respected photo book company, then spent 20 years educating and helping photo lovers and professionals do their photos justice by printing them in stylish book designs. Next stop was Virtuelle, her content marketing consultancy, and now Avoca Beach Hotel, where she brings her experience in communication, content and community networking to her role as Marketing & Events Manager.