Toni Newman is known in the advertising industry as a Stills & Motion Producer, Casting Consultant, Location Scout & Stylist and has worked with many agencies and brands around the world over her 25+ year career. What you may not know is that over 3 years ago she set up another business called The Styling Business that would run concurrently to her advertising production company Toni + Co Productions. The Styling Business was started to help private clients with their residential & commercial design, renovation and styling projects and assist people with their personal styling & wardrobe edits. She has expanded even further to include Event Production; theming, producing and hosting fashion parades and events for Myer and other fun Clients.

Toni has now merged both businesses and re-branded under the one banner of ‘Toni + Co’.

She’s loving being able to continue producing whilst persuing her other passion for re-imagining, re-designing and re-styling homes, businesses and people. The organisation, budget and project management skills that see her producing advertising campaigns large and small are constantly being utilised with all of the creative projects that come her way. Being able to create on-time and within budget is crucial in the styling business too!

So if you need help with your stills or motion advertising campaign, you can book Toni + Co to pull together and coordinate your entire production from beginning to end. This can include sourcing crew or working with your preferred team. Services also including casting the talent (real, street and agency represented), sourcing locations, organising location and child employment permits (Law in Victoria) and organising meetings, recces, pre-production documents and call sheets.