In this conversation I catch up with the incredible CEO and Partner at Thinkerbell, Margie Reid. We talk about everything from balancing business with empathy to dancing on bars! Margie really has her finger on the pulse of the creative industries today. She shares a wealth of insight about innovative use of AI, always being curious, how to stand out in a competitive industry.

Thinkerbell has been awarded Adnews Independent Agency of the Year in 2025 as well as B&T Advertising Agency of the Year in 2023 in addition to Campaign Briefs Creative Agency of the Year in 2022.

Margie was awarded number one CEO in B&T’s Best of the Best of Independent Creative Agencies in Australia in 2024. Margie is on the Board for Support the Girls – an NFP providing disadvantaged women with dignity through the personal distribution of essential items. She also is a member of the Advisory Board for Inclusively Made that promotes the development of production of ads and content with people with a disability – in front or behind the camera.

This Industry Convo is a fabulous (and delightfully pink and green) watch!