Venn diagrams have never looked tastier.
A dollop of logic given a visual twist.
Kids ripped this from mags and put it on their wall. Better than any award
‘Love the metal.’ The first rule of car advertising works harder with a smile.
Mazda’s commitment to North Melbourne footy club runs much deeper than shared colours.
Don’t crash the party when sponsoring the Picasso exhibition. Show you belong.
At Port Arthur, visitors experience much more than what they see.
The stats for quad bike fatalities are sadly compelling. We chose to let them speak for themselves.
Woolworths told us our posters help save a life.

The tiny stage and bands were gone.
A much-loved strip of sticky carpet had been yuppified.
A broad grin came in from the blinding daylight.
“You here for the advertising lunch?” asked Lynchy.
Not that I knew him as that yet.
I nodded and replied. “This place has changed.”
He took in the pink and grey tiles. “Tell me about it.”
Common ground had been found.
Introductions followed. I’d just started at O&M.
He’d just ditched managing bands to start a mag.
“I’m calling it Campaign Brief. It’s for creatives, not suits.”
“Reckon you’re onto something. Beer?”
While a lot in advertising has changed since then,
it’s still about people and ideas.
People you click with and people you argue ideas with.
Beautifully simple ideas that speak to people.
That’s what it’s always been about.
That’s what I’ll always be about.

 

Ian Bear

Location

Malmsbury, Victoria

Profession

Art Director

Specialties

Behaviour change | Automotive | Liquor

Member Since

2025

Call Sally on +61 403 302 831

Website

Ian Bear

Location

Malmsbury, Victoria

Profession

Art Director

Specialties

Behaviour change | Automotive | Liquor

Call Sally on +61 403 302 831

Website

Venn diagrams have never looked tastier.
A dollop of logic given a visual twist.
Kids ripped this from mags and put it on their wall. Better than any award
‘Love the metal.’ The first rule of car advertising works harder with a smile.
Mazda’s commitment to North Melbourne footy club runs much deeper than shared colours.
Don’t crash the party when sponsoring the Picasso exhibition. Show you belong.
At Port Arthur, visitors experience much more than what they see.
The stats for quad bike fatalities are sadly compelling. We chose to let them speak for themselves.
Woolworths told us our posters help save a life.

The tiny stage and bands were gone.
A much-loved strip of sticky carpet had been yuppified.
A broad grin came in from the blinding daylight.
“You here for the advertising lunch?” asked Lynchy.
Not that I knew him as that yet.
I nodded and replied. “This place has changed.”
He took in the pink and grey tiles. “Tell me about it.”
Common ground had been found.
Introductions followed. I’d just started at O&M.
He’d just ditched managing bands to start a mag.
“I’m calling it Campaign Brief. It’s for creatives, not suits.”
“Reckon you’re onto something. Beer?”
While a lot in advertising has changed since then,
it’s still about people and ideas.
People you click with and people you argue ideas with.
Beautifully simple ideas that speak to people.
That’s what it’s always been about.
That’s what I’ll always be about.

 

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