Allister Hercus has spent more than a decade in advertising strategy and creative leadership, winning a Cannes Gold Lion and a Grand Clio along the way. Today he works where creativity meets technology, building the tools and making the work the industry is now asking for.

His studio, Stoop Studios, designs and builds custom AI software and content for agencies and brands. Recent builds include an political reporting tool for Precision Strategy out of Washington DC, a suite of tools for media agencies including deck builders, video generation workflows, briefing intake platforms, and pitch prototypes. He also built an AI-augmented reporting tool used by Bacardi’s field marketing teams If a team keeps doing the same painful task by hand, he’ll build the thing that does it for them – so that they can spend more time doing the human things.

Stoop also delivers AI video that holds up on national TV. His spots for Scotts (Fortune 500) have run in NBA playoffs and NFL-season ad breaks in the US, delivered to full broadcast spec, alongside a character-led AI social series for their master brand.

His approach is humans first: AI should take the grunt work off creative people, not the creative work.