10 years working in large and boutique advertising agencies as well as 25 years working in strategic government and local government communications. Broad spectrum of copywriting accounts from hard retail to corporate across all forms of multi-media, social and above and below-the-line marketing collateral. Strategic marketing with award winning campaigns for Health and Emergency Service State Government directorates.

I have a wealth of life experience that contributes to a qualified and real approach to my writing. Experience has included: writing 7 Guides to Canoeing the River Murray (still in publication), 8 years with the Australian Rugby Union, 7 years as a Marketing Manager in the Snowy Mtns at the time of hardwood forest closures and the Thredbo landslide disaster, 3 years Zoo Advertising Canberra, Coo’ee Advertising Adelaide, established and managed East Street Advertising (Gerard Group), KWP! Advertising, RDNS, SA Health, SA Country Fire Service, State Library of SA, brand, marketing, and campaign management.

Post-COVID moved to Ballarat under contract with City of Ballarat Media and Communications. Over 200 speeches written in 2022/23.

Awards

South Australian State Government Best Marketing Campaign over $200,000 won twice for South Australian Country Fire Service. SA Health ‘Wash, Wipe, Cover – Don’t Infect Another’ Campaign won two SA State awards, 2020 finalist in Best State Government Marketing initiative for ‘Remember my Story – COVID19’ State Library of South Australia.