A highly-skilled, detail-oriented copywriter with a passion for strategy. By grounding my work in solid consumer insights and zeroing in on the most compelling messages, I’ve been able to create original and compelling advertising. I’ve provided words to successful advertising campaigns whilst collaborating with talented art directors and creative directors.

I’ve written slogans, headlines, and body copy for advertisements, scripts for TV and radio, and copy for social media and websites. I am particularly adept in the art of headline writing and the style of advertising that essentially relies on a powerful headline to lure the reader into finding out more.

I’ve led creative teams to battle, hunkered down in war rooms, and inspired creative teams by managing their successful creative pitch. Having pitched creative ideas for a living, I can successfully look back and reflect on all the great thoughts I’ve transitioned from big ideas to big results.

I’m seeking freelance positions where I can use my expertise as a strategic and creative copywriter to help clients marry their business objectives with the needs of their audiences. If you need that ‘big campaign thinking’ or help to execute on big ideas, then think of how a lifetime of successful campaign experience can propel your brand further!